Overview
The Client was a vertically integrated producer with operations throughout the United States, seeking a geographic expansion into a rapidly growing market in the Southeast. The Client had surface-level knowledge of the Southeast but recognized that the market it was considering was complex. The Client sought a more comprehensive understanding of that market before deciding whether and how to enter.
The Client engaged Inlet Capital Group to provide a detailed analysis of the market, including recommendations on the viability of entry and the optimal approach.
Engagement approach
Inlet Capital Group engaged as strategic advisor to the Client and undertook an analysis of the market. We first identified the market’s overall drivers and long-term trends, then catalogued how the market was served, with what products, and by whom. We evaluated current supply against historical and projected demand, segmented the market by product and geography, and gathered intelligence on wholesale pricing by product and location.
These analyses revealed unexpected pricing anomalies in the aggregates sector, which, if accurate, would materially affect the optimal entry point and the management approach required after entry. We spent considerable time validating these anomalies, understanding why they existed, and assessing what they might mean for the Client.
Results
Inlet Capital Group presented its findings and recommendations to the Client, explaining how the market functioned, why the anomalies existed, and how the Client could benefit by adopting the right approach. We also identified the bolt-on acquisitions that would build on the initial entry and cement the Client’s success.
The Client entered the market as recommended, implemented the approach necessary to capture the benefit of the pricing anomalies, and subsequently completed two of the bolt-on acquisitions we identified.
